Semiotics

Insidious   

By this image we can tell the theme of the movie is definitely a  horror/thriller. We can tell this by the dark setting. The image is set in the evening ,and it looks dull like the weather. It is cloudy with dark grey clouds which makes you think of a thunder storm, which enhances the photo to make it look more scary. Also it looks like the young boy in the centre of the image is staring right at you, and his eyes look demon like. His whole body is like a silhouette you can only see his face, which has no colour to it. He looks pale and cold ,to present him as evil. The house in the background doesn't look homely. There are no lights on and no apparent sign of anyone living there.it just gives you the feeling of an abandoned house, where things are bound go wrong. The text in the image, looks bold, and in capitals. The red colour of the letters S and I make you think of the devil and blood. The text is also side wards which makes me think that it is weird and not normal and maybe this could represent the film idea, and infer that you need to look at a different angle. Speaking metaphorically. Also in the film poster you can see that the boy looks like he is in his pyjamas or a dressing gown, which presents him also as a normal child, and shows that clearly he was fine beforehand now he is different. Why would a young boy be outside in evening with no one. Its to represent the house that is clearly haunted with something. Showing the house sets the scene so the audience knows that it is set in a home, where you are supposed to feel safe, but the house and the boy do not give out this vibe,and leave a sense of thriller and ,mystery.It being a small boy on the screen instead of a adult really makes a huge difference because children are very vunerable and  a smaller child should sound innocent but can come across as sinister. Using a child can be the representation of our societal fear of failing the younger, emergent generations: